Grover Norquist has been responsible, more than anyone else, for rewriting the dogma of the Republican Party  (Steve Kroft, 60 Minutes)

Grover Norquist (Slevin)

Grover Norquist is president of Americans for Tax Reform (ATR), a taxpayer advocacy group he founded in 1985 at President Reagan’s request. ATR works to limit the size and cost of government and opposes higher taxes at the federal, state, and local levels and supports tax reform that moves towards taxing consumed income one time at one rate.  ATR organizes the Taxpayer Protection Pledge, which asks all candidates for federal and state office to commit themselves in writing to the American people to oppose all tax increases. In the 113th Congress, 219 House members and 39 Senators have taken the pledge. On the state level, 14 governors and 1,035 state legislators have taken the pledge.

SLEVIN:  You are credited for helping Newt Gingrich and the GOP in drafting the 1994 “Contract with America” and the GOP winning the majority in the House of Representatives.  Here we are 20 years later with a majority in the House and a newly attained majority in the Senate.  It seems that where the GOP House in 1994 was visionary, bold and conservative, today, the House is mired in division, infighting and muzzled (Establishment vs. Tea Party).  Moreover, it appears that the GOP, at least in the House, has become the “Party of No” and can only unite around repealing ObamaCare, which has exceeded 50 votes and climbing.  Do you agree with the “Party of No” label and do you see any vision or bold conservatism rising out of the House between now and the next election? Or does it, new ideas, even matter at this stage given we have a far-left Democrat in the White House?

Contract with America (Slevin)

NORQUIST:  The modern Democrat party has invested a great deal of effort into creating the myth of the “Party of No.” One remembers that the Republicans wrote and passed a budget in the House each year while the Harry Reid Senate did not even write, never mind pass, a budget for four years in a row.

The present Republican House majority won in 2010 has passed the Ryan Budget plan which reforms welfare programs, and entitlements four times. Democrats have not written or voted for any entitlement reforms. They did add a big entitlement: Obamacare in 2010. The Ryan budget saves $6 billion over ten years and reforms government so that 40 years from now the federal government is consuming 20% of GDP rather than 40% which is what happens without reforms.

Remember the “Do Nothing Congress” that Harry Truman ran against. It passed more than 800 bills. It did nothing he wanted. It passed many good pieces of legislation. The House has passed hundreds of bills that the Democrat Senate refused to even allow to come up for a vote.  Now with a GOP Senate we will be able to have votes—even if only to try and end a Democrat Fillibuster.

SLEVIN: For the benefit of our readers, we’ve met a number of times at the Tallahassee Center Right Coalition group, which you help started.  I believe there are roughly 60 groups in 48 states.  Can you tell us a little about the groups as well as Americans for Tax Reform, how that has influenced and/or sustained the conservative movement?

NORQUIST:  Americans for Tax Reform began the Center Right meeting in Washington D.C., known s the “Wednesday meeting” in the spring of 1993: 22 years ago. Our goal was to stop Hillarycare. It grew within months to a self-conscious center-right coalition working on all issues to first slow down the Democrat initiatives and then work to capture the House and Senate. The group grew from 20 in the beginning to 150 today.  Each meeting runs 90 minutes with 30 three-minute presentations by participants. People talk about what they are doing. Not what they are feeling or what bothers them.  The meeting is about building the coalition, winning ground, and advancing liberty.

After a few years folks in the states began to suggest they could run similar meetings and we now have more than 60 meetings in 45 states. California, Ohio, Texas, New Hampshire, Florida, Missouri, Wisconsin and Michigan have more than one meeting.

And there are now 17 overseas meetings. I have twice been to the London meeting with 80 participants. Australia, Japan, Canada, Spain, Poland, Sweden, Denmark, Austria,  Brussels, Peru, Chile have meetings.


SLEVIN:  I’m a fiscal conservative who believes that the less government taxes, the less control or interference it has over its citizens.  Therefore, for me and many, cutting taxes is one of the pillars of the conservative movement.  However, it seems that cutting taxes does not resonate or even motivate with a majority of the electorate on Election Day.  Why is that?

NORQUIST:  We build the coalition on “vote-moving” issues. Most Americans oppose higher taxes and prefer lower taxes. But for some Americans their number one issue is protecting the right to home school their children or protect their Second Amendment rights or run their business or professional lives free from Government interference.  For many in the tea party the very idea of over-spending or earmarks became a vote moving issue.

SLEVIN:  Grover, you’re credited for bridging conservatives in supporting George W. Bush’s 2000 run for President as well as you were instrumental helping the Bush Administration draft and pass historic tax cuts.  It seems that these tax cuts have largely been forgotten by many conservatives today. Is GWB getting a bad rap as a moderate President by the Tea Party?  What would be your assessment on the last GOP president and how does that set the table for the upcoming 2016 presidential election?

NORQUIST:  President George W. Bush won two large tax cuts in 2001 And 2003 and the Republican House and Senate in 2012 won a huge victory when these temporary taxes—they were passed in reconciliation and could only extend out ten years—were made permanent for 99% of the American people. We kept and made permanent 85% of the dollar value of those tax cuts.

Now Senator Hatch and Congressman Paul Ryan are designing a tax reform package that will drop tax rates to 25%, including full expensing for all business investment and provide for robust territoriality. That will be a great boost for economic growth. Senators Lee and Rubio have just introduced a great tax cut/reform bill that will turbocharge the economy. Pro-growth tax reform is front and center in Republican thinking.  But nothing—nothing good—can pass the Obama envy veto

George W. Bush had many strengths. But keeping spending down was not one of them. He certainly looks good compared to Obama’s stimulus spending. But Bush allowed spending to drift upwards. The Tea Party arose in opposition to both his failure to control spending as in revulsion to Obama’s massive increase in spending.

Jeb Bush (Slevin)

SLEVIN: Jeb Bush said that the GOP has gone so far right that both Ronald Reagan and his dad, George H.W. Bush wouldn’t get the GOP presidential nomination today.  Add to that Jeb’s recent comments he is willing to lose the primary to win the general.  Do you agree and do you think Jeb can win the Tea Party vote during the primaries?

NORQUIST:  That is silly. Reagan would be right at home with the Republican House and Senate. Spend less—federal spending as a percentage of the economy fell from Obama’s high of 24% to 20% today thanks to the Sequester and GOP won spending limits.

Tax less: the Bush tax cuts were largely made permanent. And fighting regulation. Jeb Bush is the one Republican thinking of running for the GOP presidential nomination who is completely pre-tea party.  He last ran for office in 2002—fully 12 years ago.  Seven years before the Tea Party. He does not understand the modern electorate. He has never run for office since the Tea Party ended earmarks, won the Sequester fight and won many primaries where pre-tea party candidates did not keep up with the modern Reagan Republican party.  Jeb was cutting edge in 2002. The world and the Republican party has moved ahead faster. He is still a taxi commission candidate in an UBER world.  But Jeb is a smart guy and will catch up over time. The campaign has just begun.

Ronald Reagan Grover (Slevin)

SLEVIN: In 2012, President Obama enjoyed and I think benefitted from a GOP primary that was more a circus than a debate of ideas and the best candidate for president.  Who do you consider as serious presidential candidates who can win in 2016?  How important is it for the GOP presidential nominee to win Florida?  Meaning, does the party have to nominate a center-right candidate or a solid right candidate to win Florida in the general election?

NORQUIST:   In 2008 and 2012 there were two or three real candidates for president surrounded by a collection of munchkins who could not seriously contend for the nomination much less the general election. They cluttered up the stage of each debate and distracted from the real candidates ability to speak to the American people. Many were nice guys, but did not have the capacity to run and win. Campaigns are marathons and they demand training, experience, staff, money, and smarts.

This time around there are six candidates on stage or a half step from the stage who cannot be pushed off the stage. They have the ability to raise money, the organization and narrative to demand serious consideration. Five governors and one Senator: Scott Walker of Wisconsin. Chris Christie of New Jersey.  Rick Perry of Texas,  Bobby Jindal of Louisiana. Jeb Bush of Florida and Senator Rand Paul. There may be one or two others who catch a lucky break and win the right and ability to stay on stage for the duration. But Governors are tough to compete with. They have records. Senator Rand Paul is unique in leading a national movement and his ability to reach out to uncommitted voters and move them into the liberty camp.

To win the presidency our nominee will have to win Florida, and the Midwest—Michigan, Ohio, Wisconsin, Indiana– as well as the solid south and Western Plains states.

SLEVIN: What will be the winning issues for the GOP going into 2016?

NORQUIST:  Opposition to Obamacare.  A commitment to repeal Obamacare and actually reform the mess that was and is our government controlled health care system. A plan to reform our runaway entitlement spending and bankrupt pension plans.  A promise to protect Second Amendment rights.  A grown up approach to maintaining the peace and American military superiority and our alliances in a dangerous world made more dangerous by Obama’s lack of focus on our place in the world.

SLEVIN:  Do you have any books coming out or books that you have written that you want to encourage folks to check out?

NORQUIST:  “Leave Us Alone: Getting the Government’s Hands Off our Money, Our guns, Our lives,” came out in 2008 and my new book, “End the IRS before it Ends U.S. — How to Restore a Low Tax, High Growth, Wealthy America” — a history of taxation in America and how now to reduce the tax burden to sustainable levels.

Grover IRS Book (Slevin)

SLEVIN:  Thank you Grover for taking the time to participate in our SL7 Interview series.  It was a pleasure and I will be sure to visit DC for a Wednesday group meeting.

You can follow Grover on Twitter @GroverNorquist.

Be sure to share this interview on your social media.

About Patrick Slevin

My PR career started when I was elected the youngest GOP mayor in the nation in 1996. Six months after my election, I was appointed spokesman and surrogate for the GOP presidential nominee U.S. Sen. Bob Dole. Since 1996, I’ve educated opinion leaders and engaged stakeholders as Florida mayor, Fortune 500 corporate PR manager, national trade association communications director, international agency executive, corporate trainer and public speaker.

For the last 12 years, corporate leaders from around the country have retained me for my strategic counsel, campaign leadership and organizational solutions.

Go to for more information.



5 Enduring PR Lessons I Learned as a Mayor

Patrick Slevin: Youngest GOP in the Nation in 1996
Patrick Slevin: Youngest GOP in the Nation in 1996

I learned public relations the hard way the day the city clerk informed me that I would become the youngest mayor in the history of Safety Harbor, Florida, at 27. Within a few hours of learning the news, I was mobbed by reporters from the St. Petersburg Times, Tampa Tribune and television news crews from ABC, CBS, NBC and Fox.

I wasn’t prepared to encounter this level of media interest. And it showed!!! I did everything wrong from a PR standpoint. I answered with yes and no responses, I repeated negatives, and I naively trusted the reporters.

I would become the youngest GOP mayor in the nation, I was youngest mayor in Safety Harbor’s history and I was first time candidate who was unopposed.

One of the TV news stories that evening headlined, “Safety Harbor, a little fishing town on the shores of Tampa Bay, where the fishing is great, but not today. Today, the city has a newly elected mayor…27 year old first time, unopposed candidate Patrick Slevin.”

KNOW Tampa Bay
KNOW Tampa Bay

So what was wrong with the news story? First, Safety Harbor is an upscale bedroom community located on the bay not known for any commercial fishing. Second, the reporter lived in Safety Harbor and wasn’t thrilled about having a Generation X-GOP mayor. Third, I simply allowed myself be portrayed as a schmuck before millions of Floridians and worst yet, I failed my first attempt to be an effective spokesman on behalf of my nearly 20,000 new constituents.


After the weekend news cycle died off, I evaluated my poor performance as a public official and politician. I quickly determined I must learn how to master public relations before I was sworn into office 60 days later. So, I devoured the latest PR books, talked to other public officials, studied political communications and met with local beat reporters.

I quickly learned and mastered these five enduring lessons (Sketch Artists, Thick Skin, All PR is Local, Humanize the Story and Leadership) as a young mayor, which served me well during my 3 years in office and the next 15 years of my public relations career:

SKETCH ARTISTS: Reporters are not painters, they’re sketch artists. They require fast, bite size narratives and facts. The nature of their work and the pressures of deadlines prevents reporters from obtaining deep knowledge about your issue. The earlier you provide your messaging and supporting facts, which are often times presented in press releases, statements, media kits, press conferences and briefings, the better the odds of framing the story to your benefit. The easier you can make their job, the better relationships you will forge, while ensuring accuracy in reporting.


Edittorial Impress

THICK SKIN: If you’re not being criticized, then you’re not doing your job. As a public official, I learned that media thrives on controversy. Conflict sells papers. As an active mayor with a vision and purpose, I attracted more than my fair share of criticism in the media. When political opponents and editorial writers attack, you must have a thick skin and unwavering resolve in pursuing your goals.

TangleEditorial Grandstanding

ALL PR IS LOCAL: In every community there still exists the “Proverbial Barbershop”, where thought leaders influence the behavior of voters, consumers and constituents. Local markets and community intersections are the infrastructure building any national platform delivering integrated communications focused on recruiting, influencing and mobilizing stakeholders. More people listen to their community leaders who influence where they eat, what they buy and who they should vote for on Election Day, than any news story in the New York Times or USA Today.

American Legion Magazine
American Legion Magazine
Mayor's Task Force
Mayor’s Task Force

HUMANIZE THE STORY: Emotion trumps logic when influencing the opinions, behavior and attitudes of audiences. For corporations, associations, and special interest groups it’s not what you say, but who says it for you. My campaign as mayor to sue and close two establishments in Safety Harbor did not have the support of the city commission. Unfortunately, my go-getter attitude created the appearance of being unilateral, when in fact I was representing hundreds of affected constituents.

This is where I learned the value and impact of surrogates and putting a face on an issue to help educate key stakeholders. After setting up a neighborhood watch and partnering with the sheriff’s office, the effort to close the establishments was championed by Safety Harbor residents. Several would receive Keys to the City.

When the time came to vote, city hall was overflowing into the street with angry and concerned residents. Residents, mostly African American women, shared their personal stories of drug dealers, crime and concerns for their children. What started out as a 4-1 vote against suing, turned into 5-0 vote for lawsuits to protect the citizens of Safety Harbor.



Nightclub 1Nightclub 2

LEADERSHIP: Leadership must have vision, strategy, fortitude and inspiration. Public relations affirms leadership by defining the big picture, justifying risk, and most importantly, motivating stakeholders. As mayor, it became apparent that the biggest threat to my city’s progress and future prosperity was status quo attitudes. Any C-Suite executive would agree that protecting the status quo is not an effective strategy, but the equivalent to organizational and market share atrophy or suicide.

Therefore, a leader must be an effective change agent and communicator in allaying the fears of change. A leader must be able to articulate and address the self-interests of his/her employees, partners, shareholders, constituents, voters and media.

Call of DutySquabbleTax Cut

It was a honor to represent the people of Safety Harbor. When I left office in 1999, I decided to pursue a career in public relations. Everyone has a story to tell. My experience as mayor so many years ago, gives my clients, to this day, a unique perspective underwriting successful programs, campaigns and initiatives across Florida and across the nation. I have the privilege of telling their stories to the audiences that impact their bottom-line priorities.


SL7 Communications is led by Patrick Slevin, whose meteoric rise in public relations started when he was elected the youngest GOP mayor in the nation in 1996. Six months after his election, Patrick was appointed spokesman and surrogate for presidential candidate U.S. Senator Bob Dole. Since 1996, Patrick has educated opinion leaders and engaged stakeholders as a Florida mayor, Fortune 500 corporate manager, national trade association director, international agency executive, corporate trainer and public speaker.

Patrick can be reached for a confidential inquiry at 850.597.0423 or email